The CogniK recommendation engine allows the customer (household) to have better access, within deep VOD catalogs, to content that takes into account their tastes and psychology.
CogniK technology is made up of 3 distinct parts:
- A profiling and recommendation engine based on algorithmic data processing that allows:
- an affinity association between the films in the catalog using keywords found in the subtitles
- a recommendation on request of the titles most appropriate to the customer’s behavioral data
- An interface that can be deployed and accessible from any connected screen
- Tools to manage the customer relationship over time
Experimentation of the solution in 2011